Markets And Marketing
Having produced a good product, there remains the problem of making a
profitable and satisfactory disposition of it. In many ways marketing
is the measure of successful fruit growing. Of what use is it to prune
well, cultivate well, spray thoroughly, or even
pack well the finest
kind of product, if after the expense of these operations is paid and
the railroad and commission agents have had their share, no profit
remains to the producer? Many growers find it easier to produce good
fruit than to market it at a good price, and this is especially true
of the general farmer. Failure to market well spells failure in the
business of fruit growing. Successful marketing presupposes a
knowledge of the requirements of different markets as to quality,
varieties, and supply demanded in those markets. Methods of
distribution are also one of the great factors in this problem of
marketing.
Previous: Storage
Next: Types Of Markets
|
|
| SHARE | |
 |
|
| ADD TO EBOOK |
