Markets And Marketing

Having produced a good product, there remains the problem of making a

profitable and satisfactory disposition of it. In many ways marketing

is the measure of successful fruit growing. Of what use is it to prune

well, cultivate well, spray thoroughly, or even pack well the finest

kind of product, if after the expense of these operations is paid and

the railroad and commission agents have had their share, no profit

remains to the producer? Many growers find it easier to produce good

fruit than to market it at a good price, and this is especially true

of the general farmer. Failure to market well spells failure in the

business of fruit growing. Successful marketing presupposes a

knowledge of the requirements of different markets as to quality,

varieties, and supply demanded in those markets. Methods of

distribution are also one of the great factors in this problem of

marketing.